The right packaging services can be the difference between running a successful business and running a company into the ground. Not only does it need to be aesthetically pleasing, it also needs to be functional and represent your brand as authentically as possible. A business’s product packaging approach can have a lasting impact on customer satisfaction, repeat purchases, and can even lead to an increase in referrals from happy customers. In this blog, we’ll take a look at how the right packaging can make or break your business.
How Packaging Affects Your Business
When customers purchase a product, the packaging is often the first thing that they notice. It’s an important part of their overall product experience as it sets the tone for what’s inside. If your packaging is designed with quality in mind, customers will perceive you as a brand they can trust and will be more likely to make repeat purchases. On the other hand, if a product is poorly packaged, it can be seen as unprofessional and leave a negative impression on consumers.
Selecting the Right Packaging
When selecting packaging for your products, it’s important to take into account a number of factors. Firstly, you’ll need to consider the size and shape of your items to determine which type of packaging will be best suited to them. Secondly, think about how you want the packaging to look – is there a particular design or style that you are aiming for? Thirdly, consider the cost – packaging can quickly add up and if it’s too expensive, it could eat into your profits.
Once you have settled on a type of packaging, you will also want to make sure that it is properly labeled. Consistent labeling will help customers identify your product easily and also serve as a reminder of your brand and its values. You can also use labels to include any important information about the product, such as ingredients or instructions for use.
How Primary Packaging Benefits You
Primary packaging comes in a variety of forms and sizes, so there are a ton of different options for your business to use for your products. When we talk about primary packaging, we’re really talking about what comes in contact with the product, i.e, bottles, cans, etc. At Maple Mountain Co-Packers, we have a selection of primary packaging forms that will hold and protect the products that need it most. Here are a few examples of our primary packaging solutions:
Sachet Packets
Sachet Packets are primary packaging units that will hold items such as cosmetics, confectioneries, gels and pharmaceuticals. Some types of sachet packaging that Maple Mountain offers include flat packs, stick packs and speciality stick packs.
Stick Packs
These packages are a convenient way of packaging food and medicine, ideal for on-the-go snacks and powders. At Mountain Maple Co-Packers, we measure, weigh and fill the stick packs for all shapes and sizes.
Bulk Powder Fill – Tubs, Pouches, Etc
Tubs, Gussets Bags and Pouches are packages that are great for powders and granules and we provide anywhere from small pouches to wide mouth jars with our package sizes. You can get the product design that you want, all while getting the most out of your production. Maple Mountain Co-Packers has significant capabilities around Bulk Powder Filling with all the necessary certifications for all co-packing/co-manufacturing needs.
Rollstock Packaging
If you’re looking for a low cost packaging style that is faster than some other types of packaging, Maple Mountain suggests Rollstock Packaging. Rollstock Packaging comes in a broad range of materials and colors that are good for consumer goods and food products.
What Poor Packaging Does To Your Business
Poor packaging can be disastrous for businesses in any industry. Not only does it reflect poorly on your brand, but it can also lead to a decrease in sales and customer loyalty. Poorly packaged products are more likely to be damaged during transit, which not only increases costs for replacement items but can also result in unhappy customers who don’t want to wait for a replacement. Poor packaging can also be difficult to open, leading to frustration and even injury.
Packaging plays a critical role in the success of any business. It is an essential part of your product experience and can influence how customers perceive your brand. Investing in quality packaging will help to ensure customer satisfaction and loyalty, as well as help protect your profits. By taking into account the size, shape and cost of your product, you can make sure that you are selecting the best packaging for your needs. With the right packaging and packaging companies, you can ensure that customers have a positive experience with your products from start to finish.