Pallet displays, often overlooked, are a crucial element in the retail environment. These strategic merchandising units have the power to command attention, improve product visibility, and, ultimately, drive sales. They offer flexibility in design, allowing for creative and attention-grabbing displays tailored to the retailer’s needs or seasonal themes. Whether used for promotional activities or to elevate the customer’s shopping experience, pallet displays can make a significant impact on retail success. In this blog post, we’ll delve into the multitude of benefits that pallet displays bring to the retail setting, demonstrating why they should be a key component of your store layout and merchandising strategy.
The Different Kinds of Pallet Displays
Full Pallet Display
The largest of the three types of pallet displays, full pallet displays are typically around 40″x48″. These displays allow brands to have a huge footprint at retail and offer unlimited design possibilities. However, it is important to note that these displays are usually the most expensive ones available and often used for warehouse clubs.
Half Pallet Display
As their name suggests, half pallets are only half the size of full pallets, measuring 48”x20”. Despite their smaller size, they boast the same versatility and design concepts as their larger counterparts. These pallets excel at fitting into tighter spaces, making them an ideal option for various display needs.
Quarter Pallet Display
Quarter pallets are typically around 24”x20” in size. They can be a great option for those on a budget or for smaller spaces in high-traffic areas. Despite being smaller, they offer the same sturdiness and many of the benefits as the larger pallets.
Pallet Displays vs POP Displays
A point-of-purchase or POP display is any marketing material that’s often close (but not always) to a product it is advertising. Point-of-purchase (POP) displays are often seen as competitors of pallet displays. However, they can be used together in tandem to create a more impactful result. While POP displays are great for showcasing products individually, pallets allow you to create larger “shoppable” scenes with multiple products and levels available for customers to explore. Pallet displays can also be easily repurposed for different products or promotions.
Pallet Display Benefits
Easy To Ship
One of the significant advantages of pallet displays is their ease of shipping. Unlike other, more complex forms of display units, pallet displays are designed to be shipped fully stocked and arranged. This format saves valuable time for retailers, eliminating the need for store employees to spend time unpacking and arranging products.
Versatility
No matter what type of product you are selling, a pallet display can meet your specific needs. Pallet displays can easily be repurposed with different products when the time calls for it. This flexibility is a big part of what makes them so popular for warehouse clubs such as Costco, Sam’s Club, and BJ’s Wholesale.
More Marketing Space
Pallet displays also provide added marketing space for your products. With the ample surface area, you can place product information, features, and other visuals to help draw customers in and give them a better understanding of your products. Moreover, these visual elements can easily be updated for seasonal or holiday promotions, helping you stay ahead of the competition.
Sell Multiple Products on the Same Display
With a pallet display, you can also combine several of your products into the same unit. This allows for cross-promotion and helps to reduce the number of individual displays needed in each store location. You can use this extra space to promote other product lines or even bundle products together for increased sales opportunities.
MMCP Has All the Answers
No matter what kind of product you’re selling, a pallet display is an excellent way to make sure you get the most out of the space you’re taking up within a retailer. Maple Mountain Co-Packers are experts when it comes to the packaging industry. We understand the importance of finding the right display and packaging options for your business and products and can help you create a design that can be used within a display that will maximize visibility and sales. Contact us today to find out how we can help you get your products noticed. If you have any further packaging questions, feel free to reach out to us, and we’ll give you all the information you need. We look forward to hearing from you and working with you to help your business succeed.