As the world of business continues to be so competitive, it’s more important than ever that you’re able to differentiate yourself in the marketplace. A white label partnership allows you to resell and rebrand products and services that are manufactured and supplied by a third party. The white label manufacturing solution is a great way to outsource certain key elements of your business while still being able to market your products as your own.
See what you should consider when you choose a partner to manufacture your white label solutions?
What Is a White Label Product?
A white label product or service is produced by one manufacturer but branded under a different name and logo. While there is a nominal fee associated with the white label solution, it’s of enormous benefit both to the productivity and reputation of your company.
You can tap into the design and development capabilities of a well-established manufacturer. So you’re offering a high-quality and reliable product without the hassle or risk associated with bringing your product to market. When you consider that 95 percent of new products fail in the first year, there are enormous benefits associated with white label manufacturing.
Then what is a white label partnership? Your agreement with your white label manufacturer will govern your partnership. It could be as simple as just offering your branded product, or it could include an all-in-one approach that covers virtually every aspect of the product’s distribution and marketing. The ideal solution for your company will depend upon your current capabilities as well as your comfort level working with another company to market your products and services.
White Label vs. Private Label
White label manufacturing can be a great solution for your business, but it’s necessary to also mention that you have the option of a private label manufacturing solution. When you consider white label vs private label, the terms themselves are sometimes used interchangeably.
While white label manufacturing allows you to resell products as your own, private label solutions allow you to resell products with exclusivity.
In a private label manufacturing situation, you can determine the parts, design and ingredients, as well as production and distribution details, that are part of the product you will sell.
In a white label manufactured solution, you still have some customization options for the label, but the manufacturer typically determines all the key elements of the production and distribution. They are already the pros, so you’re relying on them to deliver a quality product that you can offer to your customers under your brand name.
Why Choose a White Label Partnership?
White label partnerships represent products you use every day. The solutions are often so seamless and well-regarded that you may not even notice. That’s because the white label manufacturer that produces those products can offer the level of epic customer service, great communication and competitive pricing.
Part of the reason you’re able to buy those products at a high-quality and competitive price point is because they are produced under a white label arrangement. If it was a private label, the cost would likely be higher and the quality might not be what you’ve come to expect. The white label partnership is thus a mutually beneficial solution for the brand and the manufacturer and the consumer wins too. Here are a few more key benefits of white label manufacturing for your business.
Expertise
The best white label manufacturers have already been in the business for years, so you’re relying on their expertise to deliver the quality product you need on time and budget.
Structure
A white label partner will already have everything covered. You don’t need to worry about the design and manufacturing process or even the distribution and training requirements.
Cost
Instead of being required to ramp up your production from scratch, you’re relying on a third-party manufacturer. That means that you save money on machinery, trial and error costs and what you would incur for design and formulation.
Brand
You’ve already established your brand, so you get the benefit of that name recognition and power. You’re just adding on the quality products your customers have already come to associate with your company.
As part of your white label partnership, Maple Mountain Co-Packers offers the products you need to deliver to your customers with less stress and a lower cost point for delivery. That way, you can focus on building your business to be as profitable and productive as possible.
Choose Maple Mountain Co-Packers for Your White Label Manufacturing
Maple Mountain Co-Packers offers the services you need to support your needs and the needs of your customers. When you choose Maple Mountain Co-Packers for your white label partnership, you have chosen a reliable manufacturer that is dedicated to delivering the quality and reliable solutions you need, with lower costs than what it would take for you to manufacture those products yourself.
Our goal at Maple Mountain Co-Packers is to be your white label partner in a long-term relationship built on trust, communication, mutually beneficial collaboration and creative synergy. Our white label manufacturing can be the turnkey solution for your business, incorporating every aspect of the idea generation, development, design, and production, along with proper packaging and distribution.
We’re here to support your needs. We’re a true partner, not only for this latest new project or to extend an existing product but as a trusted solution for the future. That’s why we’re the perfect white label partner for you.